Go-to-Market Partner · Fragrance & Art de Vivre
Market entry is not a campaign. It is an operation.
AC2 Collective is the go-to-market partner for fragrance & art de vivre brands — taking international brands into China, and Chinese brands into Europe and the Middle East. One accountable team covering positioning, channels, compliance and revenue: senior operators on the ground, and a validation-first playbook that delivers a business, not reports.
01
Themed Curation & Experience Activation
Themed curatorial experiences in our Julu Road showroom — brand products woven into seasonal, cultural and artistic narratives. For a brand entering a new market, this turns products into stories worth sharing: positioning validated before heavy investment, organic KOL and media content, and a first impression that no shelf can create.
02
Social Media & Influencer Amplification
Strategic partnerships and targeted campaigns across RED, Douyin and beyond to grow your audience and cultural resonance.
03
Business Growth & Sales Conversion
Tailored roadmaps — from a lean Xiaohongshu store to omnichannel distribution — designed to scale your business and drive sustainable revenue.
The Journey
One accountable path — from first validation to sustainable revenue.
The lightest way to start: make Shanghai your launch office — showroom, local team and partner ecosystem already in place on Julu Road. You bring the brand; validate first, invest after.
01
Showroom & Market Setup
- Onboarding to our Shanghai showroom + market entry alignment
- Brand positioning, pricing strategy & channel roadmap
- Curated introductions to our local partner ecosystem
02
Brand Visibility
- Social media presence & targeted exposure
- Content creation & strategic PR exposure
- Connections with key KOLs, media & industry partners
03
Activation & Expansion
- Ongoing content cycles & curated influencer seeding
- Integrated campaigns, activations & immersive offline events
- Progressive expansion across relevant channels
04
Growth & Performance
- E-commerce setup & multi-channel distribution development
- Data-backed, performance-driven execution
- Long-term brand strategy & business performance alignment
Showroom · No. 40, 820 Julu Road, Shanghai
In the historic French Concession
Weekly Market Insights
The week, distilled.
Flip the same framework: categories and pacing for Chinese brands entering Europe & the Middle East
Category selection, entry model, risk list — last week we applied this framework to overseas brands entering China. This week we mirror it onto the reverse path: which judgments still hold for Chinese brands heading to Europe and the Middle East, and which must be rewritten.
Read the Issue
The biggest risk is not the market — it is your entry model: the risk list and where to land
Local iteration speed, platform concentration, price wars, geopolitical noise… the risk list for entering China is long, but the biggest risk is “arrogant import” — premium pricing that local service cannot support. With our landing-point map.
Read
Drop the “export mindset”, adopt the “local operator mindset”: organization, path and capital
Most overseas brands that fail in China do not fail on product — they treat China as a sales branch instead of an independent P&L. Empowerment, sequencing and capital structure are three decisions to make before you enter.
Read
Which categories are worth entering in China? A four-quadrant scan for overseas brands
In the long run, what wins is not the “overseas halo” but trust, technology, experience and scenescape. We re-scan the Chinese market in four category quadrants — the box your brand lands in decides your playbook.
Read
Get in Touch
Our roots, your stories.
Tell us the market you want to win — we will come back with a point of view, a validation plan, and the team to run it.
fan@ac2-collective.com